From the Brothers Vellies website: Velskoen, pronounced "fell-skoon" and known colloquially as "vellies," are the ancestor of the modern-day desert boot. Vellies were first made in the 1600s, inspired by the footwear of the Khoikhoi tribe and crafted using raw materials. Later, our vellies were adapted by British travellers, packaged and renamed to be what we now know as desert boots.
Velskoen are made in the coastal town of Swakopmund, Namibia. There, a small group of eight Damara gentlemen assemble every shoe by hand, turning out just 20 pairs an afternoon.
Vellies are made of vegetable-dyed Kudu leather. The Namibian government mandates the culling of these large native antelope to control their population. Kudu skin yields amazingly durable leather and suede that ages exceptionally well. Because these hides are taken from wild animals they often show scars or other "imperfections" that domesticated hides do not.
What Vellies have? A brand: steeped in local tradition with a global expressionist style, small batch and custom handmade, local paired with a global, custom design and distribution through likeminded OPENING CEREMONY and most recently the company went through a name change that raises the MAKERS to the top! (formerly known as the founder's last name, Schier Shoes)
Want to see more? visit trendland for photographs by Jason Eric Hardwick Want to know more about branding your creative products or services in a socially responsible way? Here is a link to CCAs (California College of the Arts dMBA open cirricula) Sustainable Studio and Market Insight Studio